The Role of Joint Ventures and Investment Authorities
Foreign
Direct Investment
The Role of Joint Ventures and Investment Authorities
Dale Weigel
Manager
Foreign Investment Advisory Service,
IFC/MIGA
Dr. Abdulaziz Aldukheil 1990
I. INTRODUCTION
1. This paper will discuss the
policies that require foreign investors to enter into joint ventures with local firms, and the institutions used by host countries to promote, screen and service foreign
direct investments (FDI). These
are related topics because the kinds of institutions that host countries need to put in place to deal with foreign
investors will depend on the
policies they are trying to implement. If the host country does not intend to screen foreign investors, or require
them to enter into joint
ventures with local investors, there may be no need to establish a procedure or an institution to deal with foreign investment. Brazil, for example, has had a very open attitude toward FDI, and
therefore has not established a specific institution to regulate an investment
approval process.
2. Joint venture policies and
investment authorities are specific aspects of the panoply of policies and institutions that regulate
foreign direct investment in
most developing countries. These investment policies and the institutions that administer them, should be consistent
with the objectives the host
country hopes to achieve through the use of foreign direct investment. For example, if direct investment is expected
to increase the country's
exports, then policies at all levels must make exports attractive.
If a country wants foreign investors to participate in a broad range of activities, then macro-economic policies, as well as'specific policies
affecting foreign investors, must be directed toward this end. Policies inconsistent with the objectives and inherent
characteristics of a country
result in frustration both for the country and for the foreign investor. Likewise, the objectives of policies may be
frustrated by institutions
that are not consistent with those
policies.
3. That governments of
developing countries have had a wide range of objectives, policies and institutions governing foreign
direct investment

is suggested
by Table 1.1 The wide
variation in the stock of foreign direct
investment in relation to GDP among the 22 developing countries shown in
the table reflects not only differences in investment opportunities, but also differences in their objectives, and their
success in translating objectives
into effective policies and institutions. Some countries have not wanted much foreign direct investment (e.g., India). Others have wanted it (e.g., Yugoslavia), but have not been successful
in formulating policies, or establishing
institutions to get the amount or type of
investment desired. Still others (e.g., Korea) have envisioned a limited role for foreign direct investment, but have been reasonably
successful in putting appropriate policies and institutions in place to achieve these objectives.

TABLE 1
The
Stock of Foreign Private Investment in Relation to GDP
(Data for 1979)
Singapore
|
19%
|
Malaysia
|
15%
|
Kenya
|
9%
|
Costa Rica
|
8%
|
Chile
|
7%
|
Brazil
|
7%
|
Ghana
|
6%
|
Cote d'Ivoire
|
6%
|
Philippines
|
6%
|
Argentina
|
5%
|
Colombia
|
5%
|
Mexico
|
5%
|
Pakistan
|
4%
|
Korea
|
3%
|
Morocco
|
2%
|
India
|
2%
|
Thailand
|
2%
|
Nigeria
|
1%
|
Egypt
|
1%
|
Algeria
|
I%
|
Turkey
|
I%
|
Yugoslavia
|
1%
|

Source: OECD, Development
Cooperation Review;
World Bank, World Bank Atlas, 1981.
Table 1
is taken from Dale Weigel "Investment in LDC's, the Dabate
Continues", The Columbia Journal of World Business, Vol.
XXIII Number 1, Spring 1988, pages 5-9.
4.
The remainder of this paper discusses a particular set of policies--those to require joint
ventures between foreign and local investors--and alternative institutional arrangements to administer investment
policies. In the course of this
discussion, it will be helpful to bear in mind that these policies and institutions should be evaluated in the broader
context of the possibilities for
foreign investment as well as the objectives of the host country in relation to such investment.
II. POLICIES REQUIRING JOINT
VENTURES
5.
Among
developing country governments, and the international development community, it is almost taken as an axiom that joint
ventures between foreign and local
firms are more beneficial to the host country than are wholly owned foreign-owned ventures. International development
institutions act on this belief and
actively encourage joint ventures. IFC,
for example, has a policy of helping to finance projects involving foreign investors only when a substantial local
partner is involved in the project as
well.
6.
Many
developing countries introduced measures to require joint ventures and other ownership restrictions during
the late 1960s and 1970s. Some
countries also introduced provisions that required foreign firms to divest shares to local owners over a specific
period of time. The phaseout provisions of Decision 24 of the Andean Common
Market were the most famous divestment requirements, but similar measures were
introduced in other countries such
as Indonesia and Malaysia in Asia.
7.
These restrictive provisions were aided and abetted by the increasing availability of foreign loans to developing countries in the 1970s.
With increasing availability of loans, there was
both increased desire, and the ability to
"unbundle" the package of capital, technology and management-that is
direct investment. With capital being available at low, and sometimes negative interest rates, developing countries tried to get foreign firms to provide the complementary technology and management
skills in "new forms" of investment
with reduced ownership and reduced control of the resulting ventures.
A. Host Country Views of Joint Ventures
8.
There are a number of reasons why developing countries have favored joint ventures when foreign direct investment is allowed at all. One is simply a desire to protect sovereignty: to assure that foreign firms
will not control key decisions in the economy.
This desire is particularly strong in
countries that have recently gained their political independence.
9. In addition,
it is thought that joint ventures are a good way to encourage transfer of technology and to train local business people in
the operation of a modern firm. By being a part of a joint venture with foreign
partners, it is expected that Local engineers and managers will learn from their foreign counterparts. (It is curious in
this context that many countries
that require joint ventures also restrict the numbers of foreign managers and technical people who can be
employed).
10. Another rationale for forcing joint
ventures is more complex--they are viewed as a way
in which the local economy can participate in what are thought to be monopoly profits of multinational firms operating in the
host country. It is recognized in this context that most firms making
international investments are large and
operate in oligopolistic industries.
These firms have certain skills and technologies that are the basis of
their size and profits. Developing countries think that by forcing these firms to enter into joint ventures,
they will be able to capture some of
these "monopoly" profits for the country, either for the government or for local investors who are in the joint venture.
11. Most, if not all, developing countries
prohibit foreign investment in some sectors, and
require joint ventures in others. For example, Appendix A shows the ownership restrictions of the ASEAN countries, a group that
is generally regarded as f011owing liberal policies
toward foreign investors.
12. There is a wide variation in the ownership
restrictions imposed by Arab countries. A recent
study has ranked the degree of restrictiveness of these measures, as shown in the following table.2 A value of 1 denotes
very stringent restrictions on ownership
(e.g., Burma), while 5 indicates very liberal ownership policies (e.g.
Singapore). While it is possible to take issue with
these rankings, they reflect how an outside observer views ownership policies of Arab countries in relation to those of other developing countries at the time the study was completed.
Table 2
Foreign Ownership
Restrictions -
Rankings of Arab Countries a/
Algeria
|
2
|
Kuwait
|
3
|
Sudan'
|
5
|
Egypt
|
4
|
Libya
|
2
|
Syria
|
2
|
Iraq
|
1
|
Morocco
|
5
|
Tunisia
|
5
|
Jordan
|
2
|
Saudi Arabia
|
3
|
|
|

1/ 1 - very restrictive
5 - very liberal

2 Frost and Sullivan
Inc., Measurement of the Investment Climate for International Business. (A study
conducted for the U.S. Agency for International Development, 1988). •
B. Foreign
Investors' Views of Joint Ventures
13.
Multinational enterprises also see benefits in joint ventures, and voluntarily enter into them in some circumstances. This is a trend in developed countries, where even the largest firms are seeking alliances
to develop technology, enter markets, and
improve production techniques. In developing
countries, some firms enter into joint ventures voluntarily with local firms to incorporate their knowledge of managing the local labor force, the market, and to help in
interactions with the government.
14.
Involuntary joint ventures, however, are viewed by foreign investors as a major
disincentive to investment. A recent survey of 300 of the largest U.S. multinational corporations has shown that 65% of these firms view
ownership restrictions as being a critical negative factor in assessing the viability of an investment. (Cynthia Day Wallace, FOREIGN DIRECT INVESTMENTS IN THE
THIRD WORLD: U.S. CORPORATIONS AND GOVERNMENT POLICY, Washington, Center for
Strategic and International Studies, 1989). Econometric
evidence also shows the negative impact of ownership restrictions on investment decisions.3 That developing countries appreciate the disincentive effect of ownership restrictions is shown by
their actions--almost
without exception, when they decide that they want to encourage more foreign investment, one
of the first things they do is to liberalize
their ownership restrictions.
C. Liberalizing Ownership Restrictions
15. Developing countries in ever greater
numbers have been liberalizing ownership
restrictions in the 1980s. Since 1982 the Andean Pact countries have taken back the power to conduct their own negotiations with foreign
investors, and in many of these countries, the ownership
phase out requirements of decision 24
have been modified or dropped. In Indonesia, initial foreign ownership percentages have been increased, phase-out periods have been extended and, in some industries they have been eliminated altogether. Malaysia has relaxed its laws requiring
progressive increase in ownership by
ethnic Malays. Many African countries have opened up a larger number of sectors to
foreign investors, as has Korea.4
Most striking, a number of socialist countries
which had previously excluded foreign direct
investment altogether, now encourage it. In fact, recent laws passed in Hungary, Poland, and Yugoslavia, are among the most
liberal in the developing world, allowing wholly owned foreign ventures in a
wide

3 Ben
Gomes-Casseres "MNC Ownership Preferences and Host Government Restrictions".
An Integrated Approach (Harvard Business School, August 1988).
4 See
Sheila Page "Developing Country Attitudes Towards Foreign Investment",
in Cable and Persaud ed. Developing With Foreign Investment (Commonwealth Secretariat
1987, published by Croom Helm, UK), pp 28-43.
Range of circumstances.
China has taken the unusual step of setting a minimum share that the foreign investor has to provide.
16.

In May, 1989,
Mexico was the most recent country to announce a liberalization of its ownership policies. These policies previously had required foreign investors to
enter joint ventures and take a minority position
in ventures with Mexican firms. The liberalized Mexican policies, like those in many other countries, allow foreign investors to have a majority in export-oriented ventures, those bringing advanced
technology, and those investing outside
the more developed regions.5
17.
There are several reasons for this historic change in the policies of so many developing countries. One is their need to encourage foreign capital inflows of all types after the world-wide recession of 1980-82
and the world debt crisis both increased the
need for, and reduced the supply of foreign
resources. The trend toward liberalization, however, began before the debt crisis, and may also reflect a disenchantment with the supposed benefits of joint ventures. There is evidence, for example,
that forced joint ventures are less efficient
than majority or wholly owned firms in the
same industry.6 Moreover, if forced joint ventures allow greater local participation in monopoly profits of foreign firms, it is usually only a few privileged individuals who participate, not the
society as a whole. Finally, the
usefulness of joint ventures as a vehicle for technology and managerial transfer will depend on the capabilities of
the local partners. The more capable they are,
the more transfer will occur. On the other
hand, the more capable the local partner, the less need there will be to force a joint venture--they will be undertaken voluntarily.
18.
We can conclude that developing countries are reexamining the role of forced joint ventures between foreign and local investors. The trend is
clear--to increasingly allow foreign and local firms to make their own arrangements.
19. This is a trend that should be encouraged.
Many of the reasons for ownership restrictions
have been lost in history while the costs of ownership restrictions in terms of loss in investment have become
clearer. If sovereignty is an issue, it
can be dealt with by the use of government power to regulate, tax, exclude undesirable investment, and prosecute

5 This
is just the latest turn in Mexican policies, which were relatively
liberal in the 1950s and 1960s. In 1973, perhaps reflecting increasing
availability of resources from other sources, a new foreign investment
law made ownership restrictions more stringent. That law remains
in force but its administration has been liberalized.
6 A study of the efficiency of Mexican firms done by
the World Bank
shows
that firms with minority foreign shares in most industries were less efficient
than wholly owned Mexican firms and majority owned foreign firms. Majority
owned foreign firms in turn, were more efficient than wholly owned domestic
firms in most of the industries where both types operated.
Abuse.
Virtually all OECD countries follow this approach. More developing countries are doing so as they realize that requiring
joint ventures does not bring
the control they hoped for, and as they gain increasing confidence in their ability to exercise normal
government power in relation to
foreign investors.
III. THE ROLE OF INVESTMENT AUTHORITIES
20. The trend toward
liberalizing ownership restrictions is only one aspect of a more general trend of liberalization of
foreign investment regulation
in developing countries. Moreover, developing countries are increasingly focusing on the need to actively promote
foreign direct investment in
order to increase the flow of foreign capital, technology, management, and access to foreign markets that they deem
to be essential for their development.
21. It is in the context of these changing policies that developing countries
are reconsidering the nature and
functions of the institutions that
deal with foreign investors. These institutions have typically had a number of functions, including screening and monitoring
on the one hand, and promoting
and providing services to investors on the other. Developing (and developed) countries have tried a wide range of
institutional arrangements to carry out these functions, sometimes combining
all of the functions in one
institution, and at other times dispersing them to several organizations. Individual activities, such a screening,
have also been handled in
different ways, in some cases being centralized in a single organization, and
in other cases being decentralized in various ways to existing government departments and ministries. This
section describes same of the alternative approaches to the screening of foreign
investment, and then
considers whether it is desirable to combine the screening and promotion functions.
A. Organization of Screening
22. Developing countries screen
and monitor foreign investment in
order to try to assure that it both conforms to establish policies, such as those on ownership discussed above, and contributes to the
achievement of development objectives. Screening thus
is meant to keep out those investments that would not benefit the host
country, such as inefficient firms
that benefit from high levels of protection.
23. A wide range of
organizational approaches are used by governments to carry
out the screening function. Some countries have not coordinated their policies and insist that investors deal with
a whole network of government agencies. Others have sought to coordinate
government policies by
establishing some kind of a central authority to screen and evaluate foreign direct investment, to negotiate transactions
with foreign investors on behalf of the
government and to monitor their activities.7 In some cases, this centralization applies only
to projects in certain zones, such as
export-processing zones, or in specific sectors. Other countries have entrusted this regulatory function to an already existing government miniscry.8
Absence of a
comprehensive institutional structure
24. Some countries have no comprehensive
institutions for screening and monitoring
foreign direct investment. Foreign investors are generally free to invest, with some exceptions which may be adopted from time to time reflecting the country's development priorities. The basic attitudes of
these countries can be described by three
characteristics: an essentially favorable
disposition towards foreign direct investment; a system where treatment of foreign direct investment has been clear and fairly
constant over time, but also flexibly
and informally applied; and a set of sectoral priorities for foreign direct investment.
25.
Brazil, is the example of a major host country without
comprehensive foreign investment legislation
and institutional infrastructure for screening of foreign investment
proposals. No government approval is needed
for foreign direct investment unless a foreign investor wants to take advantage of investment incentives (industrial
or regional), and no government body
evaluates foreign direct investment.9 A foreign investment must be registered by the Central Bank, which
satisfies itself that the basic laws
are complied with and that the value of the requested investment

7 Whatever
approaches countries may take toward screening foreign direct
investment in general, they tend to make special arrangements for investment
in a sector of the economy that is of special importance to the country's
development plans and objectives (e.g., petroleum industry).
8 Some
central investment authorities are responsible for dealings with
foreign investors (and domestic alike) only when such investors wish to
avail themselves of investment incentives (e.g., the Board of Investment of
Thailand), or when, regardless of incentives, foreign investment exceeds prescribed
limits (e.g., the Board of Investments in the Philippines).
9 Foreign direct investment is
excluded from several sectors (e.g., petroleum
exploration, exploitation and refining, communications media, and most domestic transport). Furthermore, a significant part of the
computer and associated industries have recently
been reserved for domestic companies. It is also
true that Brazil influences the decisions of investors
through the use of incentives, and uses government regulations to preclude decisions, such as the establishment of major new investments
in congested urban areas.is accurately stated.1° Among the benefits of this approach is the greater predictability of the outcome of the approval process for
both government and investor
compared to the inevitably more ambiguous outcome associated with selective policies. Consequently, the potential
costs for an investor considering
entry are likely to be low. On the other hand, in the presence of large price distortions resulting from tariffs,
subsidies, and limited competition, an "open door" policy, such as
that followed by Brazil, may result in the entry of those investments that may
not necessarily be economically desirable for the host country.
Decentralized
mechanism
26. Some countries adopt a decentralized
screening process that is dispersed across
several government ministries and agencies whose interests could be affected by an investment. Usually, the agencies participating
in the screening have included ministries of finance, industry or trade, the central bank as well as other functional government bodies. This direct involvement of many government bodies and
entities can have the advantage of bringing to
bear the technical expertise necessary for evaluating proposals for a specific industry. On the other hand, many of the
agencies and ministries involved in
screening may have little technical knowledge or
limited experience with a particular industry. Diffuse units operating autonomously may also have little ability to evaluate overall
net benefits of foreign direct investment in light of larger policy objectives.
Moreover, each agency involved in
screening may be pursuing its own narrow objectives,
and these may be inconsistent with each other, and with broader policy objectives.
27. As a result of these. considerations, a
decentralized approach is likely to be
costly to the foreign investor because the period of negotiation is likely to be longer and the results unpredictable at the outset. The potential investor with only marginal interest may possibly
go elsewhere, while other investors,
responding to conflicting demands of approval
agencies may reshape investments in ways that are inconsistent with broad national objectives.
Interministerial mechanism
28. In recognition of the potential costs that
a diffused decision-making process can
impose on foreign direct investors, some host countries have developed interministerial mechanisms to coordinate the foreign
investment approval process. Such coordination
entails the creation of decision-making structures
whose operations cut across the existing functional

10 Investments in mining,
insurance, rural land and financial activities are
treated separately. In these areas, prior governmental authorization is required before a foreign investment can be made.
Divisions of
government and whose membership is comprised of representatives of affected government agencies.
29. Many of the disadvantages
associated with diffusion of the decision-making
process may be overcome by coordinating bodies. Such entities provide a single focal point for foreign
investors in all their dealings
relating to a particular venture and avoid, to some extent at least, investors tramping from department to department
in order to secure the
necessary approvals. Coordinating mechanisms also can recognize the necessary link through planning, promotion, screening,
approval and monitoring of ventures--they can ensure that what is being
planned, for example, is
reflected in the screening criteria, and what is being monitored reflects the key considerations which have arisen
during the screening and
approval process. Finally, coordinating mechanisms can allow a streamlining of decision making by avoiding the need to
involve government
agencies that are only peripherally concerned with a particular investment decision.
30. Gaining these advantages may entail serious
internal political costs, however, a
participating ministry may feel its influence is diminished if it cooperates fully with a coordinating body. To preserve influence, politically powerful ministries may be tempted to send only low-level people to
meetings and later impose their power over the investor administratively.
31. As a result of such political
considerations, the power of a coordinating
agency in relation to individual board members can vary greatly from country to country. In some countries, coordinating bodies serve only as a clearinghouse for information, while the real power
rests with individual Ministries. In other
countries, a board may have final decision-making authority and truly serve as
a one-stop agency, at least for the major
negotiating issues. Coordinating boards may be dominated by one or a few members, or power may be diffused among all members.
Whatever the specific span of control and authority
of a coordinating agency, the existence of such
an'agency in a country indicates that the government is attempting to emphasize foreign investment issues whether the
government's interest lies in attracting or in
controlling foreign investors.
32. Interministerial bodies may either be
permanent or ad hoc in nature. The National
Commission on Foreign Investment in Mexico, the Board of Investment in Thailand and the Malaysian Industrial Development
Authority are examples of permanent,
interministerial bodies."
yy The government bodies represented on the
Board of Investment of Thailand are: Industry, Finance, Agriculture and
Cooperatives, Commerce, Defense, Interior, Foreign Affairs,
Judicial Council, Bank of Thailand, and the Industrial Finance Corporation of
Thailand.
Centralized authority
33. To overcome some of the costs associated
with the operation of coordinating bodies, several countries have centralized
the foreign investment decision process in a single
government ministry of department or, in a case of
a particular sector, have given screening authority to a state enterprise. In Korea, for example, approvals are handled by the Ministry of Finance, in Colombia by the National Planning Department,
and in Yugoslavia by the Ministry of Foreign
Economic Relations.
34. Some countries, in order to take advantage
of available technical expertise in a single
industry, and to optimize organizational learning with regard to that industry, have delegated the screening of foreign investment proposals in that industry to specialized government
agencies or state-owned enterprises. In
Indonesia, for example, foreign petroleum firms have
dealt primarily with PERTAMINA, the national oil company. By contrast, in the Philippines, such negotiations are the province of the Ministry of
Energy. In this way, the costs of negotiating and of interministerial conflict is likely to be reduced, while organizational learning is enhanced. However, while obtaining
these benefits, certain costs are
incurred. By delegating authority to
state-owned enterprises
and other agencies that possess
industry knowledge, many of the same shortcomings
of diffuse decision making may be experienced; larger policy issues such as the net national benefit of
investment and the spillover of negotiations
on other investors will likely be ignored.
Delegation of centralized
decision making
35. The entry control function, regardless of
the form it takes (diffused ministerial
approach, single authority, interministerial bodies), is carried out in almost all cases by the central government authorities
only. However, there are some exceptions to this
general practice in the case of fully
export-oriented projects. Export-oriented
firms can locate their plants in any of a number of countries that offer cheap production
resources. In most cases, they need only inexpensive labor, sufficient infrastructure, and good transportation and communication facilities. Given this common perception, the competition for these
"footloose" investors is usually quite
intense. Fearful of losing the battle for such "investors, a number of countries have delegated powers to approve investments in export projects to authorities separate from the central investment agency. The goal is to create an organization that can act quickly and decisively, thereby increasing the attractiveness of the country to such investors.
36. Accordingly, in some countries potential
investors for export plants have had the
option of investing in export processing zones. Not only do these zones offer infrastructure, but they generally are run by an organization that is fully vested with authority to reach agreements quickly with foreign investors. In the Philippines, for example, a firm
producing wholly for export may choose to negotiate either with the Board of
Investment or the Export Processing Zone Authority, or both, depending
upon where it seeks to locate and what
incentives it seeks to enjoy. In Sri Lanka, the
Greater Colombo Economic Commission Authority is the sole agency for approving any investment in the export processing zones. Indonesia is currently considering the establishment of four export processing zones and the creation of an Export Processing Zone Authority
that will be relatively autonomous from the
Capital Investment Coordinating Board of
Indonesia.
37. Sometimes, the authority for specific
functional issues, such as taxation and
investment incentives, may be delegated to regional governments. In Brazil, for example, investment located in one of the less-developed regions (North-East and the Amazon) can apply to
regional agencies for specific regional ventures.
B. Selecting
the Form of Investment
Organization
38. The preceding discussion illustrates the
wide range of alternative institutional
forms a host government can employ to screen foreign investment, and provides a basis for determining the most appropriate
form in particular circumstances. It is in this
context that centralized investment authorities, popularly known as one stop
shops, can be evaluated. It is also possible to evaluate
the desirability of combining the screening
function with investment promotion and investment service activities.
The role
of centralized investment authorities
39. The main issue in selecting the most
appropriate organizational form for investment screening is the extent to which decision making within
the government can and should be centralized.
The most important point to remember in this
context is that there is no need to centralize investment decision making if there are liberal and automatic investment policies--there is no need for a central authority if,in fact; there are few decisions to be made. The example of Brazil discussed above is case in point, as is the practice in almost all OECD countries.
40. Centralized investment authorities are
useful to cut through a myriad of regulations.
If there are relatively few regulations, or if decisions are based on transparent criteria, the role of an investment authority
is much less apparent. Moreover, it needs to
be remembered that central investment
authorities can serve to block foreign investments just as easily as they can
facilitate them. Some of the countries that have been the most active in restricting foreign investment have done so through
the mechanism of an intransigent central investment authority. Such authorities, therefore, are not inherently facilitators of investment and, if that is the intent, their activities will have to be monitored
carefully by the political authorities.
41.
A
second point that has to be borne in mind when evaluating the feasibility
of establishing a true centralized investment decision making authority is that
the various parts of government that normally participate in
these decisions will yield authority to a central body only
reluctantly. It is for this reason that true
one stop shops are very rare. These are found almost exclusively
in small countries. Mast countries that claim to have a
central investment authority in fact have a coordinating agency with limited
decision making power. These bodies sometimes have difficulty in cutting
through the investment regulations that were the reason for their establishment
in the first place.
42.
Rather
than establishing a compromise investment authority, it may be more
productive to work on the investment policies, making them more transparent
and less restrictive. In that way, the need for a central agency
can be reduced, and a more decentralized mechanism might suffice.
Organizing for investment promotion
43.
The
main task of a centralized investment authority may be investment promotion
rather than investment screening. Investment promotion is an activity
that demands a central focus to present the country to the foreign investment community. This
is not an activity that can be easily decentralized
either bureaucratically or geographically.
Investment promotion
consists of three main activities:,
-country image building;
-investment generation;
-service to investors.
44.
A
complete investment promotion program will contain all three elements,
but the main focus will be given to one of the three at different stages
in the life of the program. At an early stage, priority may be given
to servicing existing foreign investors
so that they will be happy and can serve as ambassadors for the country. As the
program develops, greater attention will be given to country image building,
assuming that the reality is consistent with the image that is being
projected. Finally, the focus should shift to targeted investment generating
activities.
45.
The
organization that carries out the investment promotion program can be in
the government, in the private sector (although supported by the government),
or in between the two as a quasi-government organization. The most successful
promotion organizations have been of the latter type, with links
to government, but with freedom particularly in hiring and setting salaries
to attract the kinds of aggressive marketing people who are usually
found in the private sector.
Combining promotion and
screening
46.
It is
difficult to combine a vigorous screening organization with an aggressive
promotion function. One or the other of these functions will dominate.
If it is screening, the promotion function
will most likely be neglected. On the other hand,
if promotion dominates, the screening function
is unlikely to be independent--promoters are unlikely to be willing
to see the fruits of their efforts rejected by the screening process.
47.
Screening
and promotion have been successfully combined in a
single central investment authority when liberal investment rules
are in effect. In that case, foreign firms are relatively free to
establish, and screening is carried out mainly to
determine eligibility for investment incentives. Targets
for investment promotion, however, are in a sense pre-screened, being
selected for the contribution they can make to the
development of the country. The promotion function dominates
the investment organization, but screening criteria are taken
into account in selecting targets for promotion.
48.
Countries
approaching investment promotion in this way generally are considered
to have investment authorities that are one stop shops. They provide
a wide range of services to investors, grant incentives, as well as carrying
out investment promotion. Good examples of such institutions are the
Industrial Development Authority of Ireland, and the Economic Development
Board of Singapore. These organizations flourish in countries with
liberal policies toward foreign investment. They would be difficult to
conceive in more restrictive environments.
III. CONCLUSION
49.

This paper has suggested
several conclusions that can be the subject of
further discussion. The first is that the role of an investment authority
is linked to the policy framework the authority is expected to administer.
In many developing countries these policies are being changed to open
more sectors to foreign investment and to allow greater involvement of
foreign investors in individual enterprises. An increasing number of developing
countries are abandoning requirements that foreign investors participate in
joint ventures with local investors.
50.
These
changes are taking place as developing countries have come to doubt
the benefits of joint ventures, and have seen their costs. As they redefine
their economic goals, and as they gain confidence in their ability to control
the activities of foreign investors regardless of their share in the
ownership of individual enterprises, developing countries see less value
in earlier policies to require joint ventures.
51.
In
these circumstances, investment authorities are becoming more concerned
with promotion and allocation of incentives, and less with screening
and control. It is difficult to contemplate
the coexistence of

rigorous screening and promotion
functions in the same organization. These functions
require different types of people, and a different mentality.
52. The evolution of the single investment
authority thus is predicated on a liberalization
of investment policies that makes it possible to de-emphasize
the screening function, and give greater attention to promotion. This is
now the trend in many developing countries. The challenge
faced by these countries, of course, is to put in place a general
policy framework that encourages beneficial foreign
investments, and to identify specific investments as targets for the
promotion effort.
DWeigel:mr October
16, 1989
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Source: Published in
investment Policies in the Arab countries,
By Said Naggar, IMF-Papers, 1990
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